tag:blogger.com,1999:blog-42000013723910536342024-03-14T11:45:26.944-07:00Vinzenz WyssAnonymoushttp://www.blogger.com/profile/04853178248378592848noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4200001372391053634.post-90113442646106932762011-12-18T04:07:00.000-08:002012-03-18T08:08:19.279-07:00"Medienqualität durchsetzen" - Ein Leitfaden<span style="font-family: AGaramondPro-Regular; font-size: small;"><span style="font-family: AGaramondPro-Regular; font-size: small;"></span></span><br />
<div align="left">
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-family: Arial;"></span><br />
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Vinzenz Wyss, Peter Studer, Toni Zwyssig (2012)</span></span><br />
<span style="font-family: Arial;"><strong>Medienqualität durchsetzen</strong></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Qualitätssicherung in Redaktionen - Ein Leitfaden</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><a href="http://www.ofv.ch/index.php?action=titel_detail&id=15124"><span style="color: blue;"><span style="font-family: Arial;">Hier geht‘s zur Ausschreibung auf der Verlagswebsite ofv</span></span></a></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Aus dem Vorwort: </span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Heute wird wie noch nie – auch öffentlich – über die Zukunft des</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Qualitätsjournalismus nachgedacht. Nie gab es so viele Initiativen für</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Qualität im Journalismus, medienkritische Organisationen, Medienblogs</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">und wissenschaftliche Studien zur Medienqualität. Social Media stellen </span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">neue Anforderungen an den Journalismus. Auch die Medienpolitik fragt sich, </span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">ob ein zunehmend geschwächter Journalismus langfristig</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">seinen Beitrag zur demokratischen Meinungsbildung werde</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">leisten können. Besorgt beobachtet werden der schleichende Strukturwandel</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">des Mediensystems, die voranschreitende Medienkonzentration,</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">die Veränderungen im Nutzungsverhalten des Publikums, die</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">zunehmenden Finanzierungsprobleme des Journalismus und der damit</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">in den Redaktionen einhergehende Abbau von Personal, Erfahrung</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">und Wissen. Überall steht hinter der Tagesdebatte die Frage nach</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">der bedrohten Medienqualität.</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Mit unserm Buch möchten wir einen klärenden Beitrag zur laufenden</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Diskussion liefern, indem wir weder die Medienherstellung</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">und Mediennutzung der Vergangenheit verherrlichen noch die neuen</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">medialen Möglichkeiten kritiklos übernehmen.</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Wir fragen: Was ist Medienqualität? Wie können die Journalistinnen,</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Journalisten, Redaktionen, Verleger und Intendanten Medienqualität</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">herstellen? Wir zeigen pragmatisch auf, wie mit dem Einsatz</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">von qualitätsstiftenden Instrumenten die Qualität journalistischer</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Produkte jeglichen Genres auf allen Vektoren gesichert werden kann.</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Diesen Ansatz haben wir sowohl in großen elektronischen Medien als</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">auch in kleinen Zeitungsredaktionen beobachtet und getestet und</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">sind dabei zur Überzeugung gekommen: Medienunternehmen können</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">sich im heutigen Verdrängungswettbewerb behaupten, wenn sie</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">über ein System der Qualitätssicherung verfügen und dieses durchsetzen. </span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Mit durchsetzen meinen wir nicht ein einseitiges Verordnen von</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">oben nach unten, sondern bewusstes Handeln auf allen Hierarchiestufen</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">und in allen Phasen des journalistischen Produktionsprozesses.</span></span></div>
</div>
<div align="left" class="MsoNormal" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<br /></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Wir haben uns vor allem im deutschen Sprachraum umgesehen,</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Befunde und Rezepte gesichtet. Dabei haben wir mit unzähligen professionellen</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Medienherstellern und kritischen Mediennutzern gesprochen.</span></span></div>
</div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Unser Fazit: Qualitativ überzeugende Medien haben auch in</span></span></div>
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-pagination: widow-orphan; tab-stops: 35.4pt; text-align: left;">
<span style="font-size: 11pt; mso-ansi-language: DE-CH; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: DE-CH;"><span style="font-family: Arial;">Zukunft ihre Chance.</span></span></div>
</div>
<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5koivQ1AyZ2ExijXRaD_TnkUyddaOV-4gIG9o1GeSO6Am9HejRUNHfbzhINCASXSVUfqJxOP3Qk3FWrFkSTZt4r_CiIKgWG-V7BFhka3ROZW_wEN9O37bPRGlOthOp-pqGPQGJT3W_I/s1600/9783280054499.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" oda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_5koivQ1AyZ2ExijXRaD_TnkUyddaOV-4gIG9o1GeSO6Am9HejRUNHfbzhINCASXSVUfqJxOP3Qk3FWrFkSTZt4r_CiIKgWG-V7BFhka3ROZW_wEN9O37bPRGlOthOp-pqGPQGJT3W_I/s320/9783280054499.jpg" width="205" /></a></div>Anonymoushttp://www.blogger.com/profile/04853178248378592848noreply@blogger.com0